In South Africa, there is a segment of society that holds the key to economic growth. Yet, they are sometimes forgotten and overlooked—the informal business sector found in townships, informal settlements, and rural outskirts. These resilient individuals, often referred to as "Hustlers," refuse to give up, despite the challenges of not securing formal employment. They start their own small businesses, demonstrating remarkable determination and resourcefulness. By the end of 2022, an estimated 1.75 million informal businesses were operating in the country, underscoring the strength of this grassroots entrepreneurial movement.
 

These entrepreneurs pour their hearts and souls into their ventures, working tirelessly day in and day out, week after week, with no room for failure—because for them, there is no Plan 'B'. Their stories are the heartbeat of our economy, representing not just survival, but the potential for transformation and growth. By more than doubling the turnover of nearly every small business we've supported, we’ve witnessed firsthand how even the smallest ventures can achieve dramatic results when given the right support.
 

This isn't just about economics; it’s about honoring the indomitable spirit of those who turn their dreams into reality against all odds and adversities.

To continue supporting these resilient entrepreneurs, we need your help. Whether you’re an individual or a business, your donations can make a significant difference. Every contribution, no matter the amount or frequency, helps equip these esteemed small businesses with the tools and resources they need to thrive. Join us in empowering these “Unsung Heroes” and be a part of transforming not just their lives, but also the future of our economy.